Emily Reynolds

LIFECYCLE MARKETING LEADER |
B2B AND D2C | STARTUP TO ENTERPRISE

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MORE THAN A MULTIFACETED MARKETER

I turn funnels into flywheels.

Brand and content strategy

Funnel mechanics and operations

Conversion analytics and insights

Product- and customer-led growth

SEE MY WORK

Marketing isn’t magic. It’s science.

FOAC examples

Industry
Financial Services

Stage
Enterprise

Industry
Mobile software

Stage
Series D ➡ IPO via SPAC

Market
D2C, B2B, B2B2C

Company
Finance of America (NYSE:FOA)

I helped transform the Finance of America Home Improvement brand and partner acquisition funnel ahead of the company’s sale to Aqua Finance, bringing design thinking and a product-led growth mentality to a formerly siloed and fragmented go-to-market function.

Market
D2C, B2B

Company
Silvernest

Industry
Software

Stage
Seed ➡ acquisition

I created the marketing playbook that allowed Silvernest to scale across the US, reduce CAC by 70%, and improve signup conversion by 65%. This reach and predictable acquisition made Silvernest attractive to Finance of America Reverse (FAR), which first invested in and then acquired Silvernest.

Market
B2B, B2B2C

Company
Phunware (NASDAQ:PHUN

I built Phunware’s content-powered demand generation engine and grew the marketing operation from a team of 5 to almost 30. Under my leadership, we successfully brought Phunware products to market in healthcare, entertainment, real estate, and other verticals.

On the strength of our brand and product portfolio, Phunware became a publicly traded company via SPAC in 2018.

  • "Emily is the best person I have ever had the pleasure to work with, in any capacity."

    - Dave Wolpert

  • "Emily is everything I wish for in a manager! She created the best and most high functioning work environment I’ve ever experienced and every single person on her team thrived under her leadership."

    - Sharon Cao-Chin

  • "Emily is an extremely talented and effective marketing director and holds a highly evident mastery of the B2B tech sector. She commands an enormous amount of respect from every member of her team without exception."

    - Nick Van Zandt

  • "Emily’s strengths go beyond just organizational and procedural. She is the kind of leader unafraid to get in the trenches with her team and understand problems from the inside out."

    - Chris Orzeske

  • "Emily has an uncanny ability to determine how the most appropriate message can be communicated to a target audience, as well as what the look and feel for the message should be."

    - Vanessa Torrado

UNSOLICITED THOUGHTS

Coming soon to the blog
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GET IN TOUCH

Let’s talk marketing.

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